Created by Ideal Coaching Global alumni, this ongoing series brings together coaches from diverse worldviews and life missions, united by a common commitment to people and the planet. Each conversation opens space for authentic exploration — the questions we’re living into, the edges we’re stretching toward, and the practices that help us create rather than react.
The Coaching Shop meets every other Tuesday, bringing coaches together for unscripted conversations that sharpen our craft and expand what’s possible. Each session is an opportunity to explore coaching distinctions, share stories and insights, and co-create one another’s success in a supportive, collaborative community.

Bettie J. Spruill is the President and Co-Founder of Ideal Coaching Global and a pioneer in the field of ontological coaching. For more than four decades, she has been a voice for transformation, guiding individuals, leaders, and organizations to live and work with greater harmony, purpose, and ecological awareness.
Her teachings weave together philosophy, language, and human connection to reveal how our listening and speaking shape the worlds we create. A lifelong traveler and lover of music, freedom, and inquiry, Bettie’s work has touched thousands across the globe, inviting them to rediscover the sacredness of being and the joy of designing a life that works for all.
is an alumni of Ideal Coaching Global and a former faculty member of Building Your Coaching Practice, where she helped shape dozens of highly successful coaching businesses — many of whom you’ll hear from in this series.
Her coaching journey began more than ten years ago in Mexico City. During the nine-month certification process, she and her peers gathered in person, creating bonds that still connect them as coaches today.
What inspired The Coaching Shop was, in truth, nostalgia. Back then, when the official ICG training ended, the students couldn’t stop. They would spill into the common areas of the hotel, talking shop late into the night — debating distinctions, challenging each other’s worldview, and getting lost in conversations about the craft. Looking back, those moments were just as valuable as the training itself.
The Coaching Shop is her way of bringing that energy back — a space to keep the conversation alive, to deepen practice together, and to build worlds that truly work. After all, that’s why most of us became coaches in the first place.

You’re Invited to The Coaching Shop, Episode 8
January 20th 4pm PT / 7pm ET
Topic: Title: The Patterns We Live Inside
Guest Speaker: Bettie J. Spruill